Aged internet leads
Internet and campaign leads that stopped moving and never reached a sold or lost outcome.
GoalRestart the conversation
In development · nothing to buy yet
Ghosteddoesn't meandead.
POSSUM is the lead recovery engine MADITECH is building for car dealerships. It is being designed to go back for the aged, ghosted, no-show and unsold leads in your CRM, find a real reason to reach out, and hand anyone who answers back to a salesperson.
Part of the MADITECH marsupial family, next to JOEY.
Recovery engine · 3D model
Drag to spin
Drag to spin
The back room of every CRM
Leads that went quiet with no sold or lost outcome. Appointments that never showed. People who walked the lot and left. Nobody is working them, and some of them still want a car. POSSUM is being built for that room.
Four recovery buckets
Not every old lead. Four kinds of quiet.
POSSUM is not being built to blast every record that got old. It sorts dormant leads by why they went quiet, because each reason calls for a different way back in.
No-show appointments
Customers who booked a time, did not arrive and never rebooked. They already raised a hand once.
GoalReset the appointment
Unsold showroom
People who visited in person and left. The objection in the notes shapes the second look.
GoalA better fit or structure
Orphaned customers
Customers whose salesperson left or changed stores, and who never got a clean handoff.
GoalIntroduce the new owner honestly
How it is designed to work
Don't follow up. Find a new reason to talk.
Time passing is not a reason to message someone. The plan is for POSSUM to look for something that actually changed, and only then build the way back in.
- The price of the vehicle they looked at has moved since they went quiet.
- The unit is still on the lot, or a closer match just arrived.
- They came back to look at inventory after going dark.
- Their trade, payoff or timing has changed.
- The salesperson who owned them is no longer the right owner.
The path a lead takes
- 1
Dormant
Every lead that went quiet without an outcome.
- 2
Eligible
Opt-outs, active deals and anyone being worked are taken out first.
- 3
Has a reason
Something real changed that is worth telling them.
- 4
Replied
The customer answers. The recovery work is done.
- 5
Back to a salesperson
A person takes the conversation from here.
Nocturnal by design
The sorting happens at night. The talking does not.
Close of day
Read the day's CRM changes and pick out the leads that just went dormant.
Overnight
Sort them into buckets, look for signals, and prepare the reason each customer might care now.
Before the floor opens
Drop anyone who is not eligible and hand the team a short recovery list worth working. Customers are only contacted inside normal contact windows.
Guardrails
Old leads are not permission to spam.
A recovery tool needs stricter rules than "this record is old". These are the gates POSSUM is being designed around from the start.
Hard gate
Opt-out first
A customer who opted out stays out. Going dormant does not reset consent.
Timing gate
Contact windows
Working at night is about preparation. Nobody gets a message at night because of it.
Quality gate
A real reason
No "just checking in" volume. If nothing changed, the lead waits.
Ownership gate
No collisions
POSSUM stays out of conversations JOEY, a salesperson or another campaign is already having.
Exit gate
Hand off and stop
Once a customer is talking again, recovery ends and the normal sales process takes over.
Where it stands
Honest status, today.
- POSSUM is in development. There is nothing to buy yet and no launch date we are willing to publish.
- The early-access list is the form on this page. Requests go straight to Lucky.
- If you need help with live leads today, JOEY is the product you can use now.
JOEYThe salesperson's assistantLive
KANGAROOThe manager layerFree beta
POSSUMLead recovery · this siteIn development
WALLABYVirtual workersIn development
NUMBATThe service advisorIn development
Early access
Tell us about your back room.
Which leads would you go back for first? Your answers shape what gets built first, and you hear from Lucky directly when there is something to try.
Only your email is required. Please do not include customer names or details.
About
Made by Lucky Ranasinghe at MADITECH.
Lucky sells cars and builds the software he wishes the dealership had. POSSUM is one of the marsupial products he is building at MADITECH, each doing one job for the store. Questions, ideas or a dormant pile you want to talk about: [email protected].