🕒
Aged Internet Leads
30-, 60-, 90- and 180-day customers who never reached a clear sold/lost conclusion.
RECOVERY BUCKET 01
NEW MARSUPIAL PRODUCT CONCEPT · GREENFIELD BUILD
GHOSTED
DOESN’T MEAN
DEAD.
POSSUM is the recovery specialist in the marsupial family: a dedicated engine for the leads nobody is working anymore. Aged internet leads. No-shows. Unsold showroom traffic. Orphaned customers. Lost trades. The people hiding inside your CRM who still might buy if someone wakes the conversation back up.
30 / 60 / 90+aged lead windows
4high-value recovery buckets
Nightnocturnal product identity
1 goalbring the lead back to a human
POSSUM · NIGHT DESK
ILLUSTRATIVE PRODUCT CONCEPT
30–59 day aged418
Internet and campaign leads with no meaningful recent progress.
No-show appointments72
Customers who raised their hand, booked time, then disappeared.
Unsold showroom96
People who physically visited, left without buying, and never fully re-engaged.
Orphaned / reassigned133
Leads whose original rep left, changed stores or stopped owning the conversation.
Garrett P. · 41 days dormantKBB seller lead · last response referenced a barn / timing issue.
Maria T. · no-showHad an appointment, never rescheduled, vehicle interest still active.
Alex R. · unsold showroomPrice objection in notes. No follow-up for 18 days.
Sara M. · orphaned leadOriginal rep inactive. Customer has not received a new owner handoff.
“Still looking?” recovery lane30–59 day internet leads · human-first re-opening angle.
No-show rescueAppointments that never arrived · appointment-reset objective.
Unsold showroom second lookVisitor history + objection context · alternate vehicle / structure.
Orphaned customer reassignmentIntroduce a new rep without pretending the customer is brand new.
Buyer replied: “Actually yes, I’m still looking.”Recovery objective reached. Hand back to a salesperson.
Seller replied with updated mileageTrade / acquisition lead woke back up.
No-show asks for SaturdayCustomer wants a new appointment window.
Vehicle still in inventoryOriginal unit is still available · stronger recovery signal.
Price changedVehicle price moved since the lead stopped replying.
Recent website revisitCustomer returned to a related VDP after a dormant period.
719RECOVERY POOL
84HIGH SIGNAL
26REACTIVATED
11HUMAN HANDOFFS
Product-definition note: I could not find an indexed public getpossum.app product site to ingest, so this is intentionally a greenfield concept rather than a fake “live-site redesign.” The chosen role is the marsupial-family recovery specialist: aged, ghosted, no-show and unsold lead reactivation.
The marsupial product family
JOEY WORKS THE REP.
KANGAROO RUNS THE FLOOR.
POSSUM WAKES THE DEAD PIPELINE.
This gives POSSUM a job that is instantly different from the first two products. It does not compete with JOEY’s day-to-day lead desk or KANGAROO’s management cockpit. It specializes in the neglected part of the CRM.
🦘
JOEYPersonal salesperson system. Fresh leads, active follow-up, appointments and daily work.
REP LAYER
🛡
KANGAROOManager command center. Team visibility, routing, approvals, targets and SPIFFs.
MANAGER LAYER
🌙
POSSUMLead recovery engine. Finds dormant value and reopens the conversation.
RECOVERY LAYER
◌
WALLABYReserved for the next specialized marsupial role.
FUTURE LAYER
What POSSUM hunts for
THE CRM IS FULL OF
UNFINISHED CONVERSATIONS.
The recovery engine is intentionally not “blast every old lead.” It identifies specific dormant states, scores the reason to re-engage and builds a more defensible recovery angle.
🚪
No-Show Appointments
Customers who already committed to a visit once. The goal is not “new lead,” it is appointment recovery.
RECOVERY BUCKET 02
🧾
Unsold Showroom
People who physically visited and left. Objections, trade gap and vehicle fit should drive the recovery angle.
RECOVERY BUCKET 03
🔁
Orphaned Customers
When a rep leaves or ownership gets muddy, POSSUM can identify customers who never received a clean handoff.
RECOVERY BUCKET 04
Recovery logic
DON’T “FOLLOW UP.”
FIND A NEW REASON TO TALK.
The best recovery message should be triggered by something useful, not merely the passage of time.
✓Vehicle price changed since the last conversation
✓Original unit is still available or a better match arrived
✓Customer revisited inventory after going quiet
✓Trade / payoff / timing context changed
✓The previous salesperson is no longer the right owner
RECOVERY FUNNEL · DEMOFROM DORMANT TO HUMAN
DORMANT POOL719
ELIGIBLE561
HIGH SIGNAL258
REACTIVATED129
HUMAN HANDOFF68
Nocturnal by design
THE NIGHT SHIFT PREPARES
TOMORROW’S SECOND CHANCES.
The possum concept gives the product a natural operating metaphor: it works through dormant pipeline at night, scores the best opportunities and gives the floor a recovery queue the next morning.
9:00 PM
Close the day
Read the day’s CRM changes and identify leads that entered a dormant state.
10:30 PM
Segment
Separate no-shows, aged leads, unsold showroom and orphaned customers.
12:00 AM
Score signals
Look for price, inventory, visit and ownership changes that create a reason to reopen.
2:00 AM
Build recovery angles
Prepare drafts or campaigns around the reason the customer might care now.
5:30 AM
Guard + prioritize
Exclude ineligible records and rank the best opportunities for the day.
8:00 AM
Hand the floor a list
The rep or manager sees a much smaller recovery queue worth working.
Recovery ROI sandbox
HOW MUCH VALUE IS HIDING
IN THE “DEAD” LEADS?
This calculator is illustrative. Plug in your dormant lead count, expected reactivation rate, close rate on the reactivated group and average gross.
ESTIMATED REACTIVATED LEADS--
ESTIMATED GROSS OPPORTUNITY$--
Dormant leads in the CRM1,000
Reactivation rate8%
Close rate after reactivation12%
Average gross per recovered deal$2,500
RECOVERY CAMPAIGN BUILDERLOCAL CONCEPT TOOL
Campaign preview
RECOVER WITH A REASON.
A useful POSSUM campaign should make it obvious why this customer belongs in the lane and what would count as success.
Recovery guardrails
OLD LEADS ARE NOT
AN EXCUSE TO SPAM PEOPLE.
A real recovery product needs stronger eligibility logic than “this CRM record is old.”
🛑
Opt-Out First
Suppression should beat every campaign rule. A dormant lead is not a permission reset.
HARD GATE
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Contact Windows
Night Shift can analyze at night without treating nighttime as a reason to contact customers then.
TIMING GATE
🧠
Context Threshold
Prefer a meaningful new reason to re-engage instead of generic “just checking in” volume.
QUALITY GATE
🔁
Duplicate Control
Do not let POSSUM collide with JOEY, a human rep or another active dealership campaign.
OWNERSHIP GATE
🤝
Human Handoff
Once the customer is warm again, the recovery lane should end and the human sales workflow should resume.
EXIT GATE
Wake the pipeline back up
THE LEAD IS ONLY DEAD
IF NOBODY EVER TRIES AGAIN.
POSSUM turns aged pipeline into a prioritized recovery list and hands revived conversations back to the people who can close them.